Love as an Attitude Related to the idea that it is our evaluation of our arousal that determines what we call love is the notion that love or being in love is an evaluative reaction we have, an
attitude. Attitudes refer to feelings but also thoughts and behaviors. Researcher Zick Rubin argues that if you love someone,
your loving evaluation of that person shows up in how you feel, think and act. Other types of attitudes -- such as liking
rather than loving someone -- would reflect different patterns of evaluation.
Before going on, try this exercise:
Think about the one you love for a moment. If you currently have no Significant Other, think of a past love, or perhaps of someone
you'd like to love. Imagining that person's name in the blank, rate your response to each of the following items from 1 ("strongly
disagree") to 7 ("strongly agree").